BI Intelligence This story was delivered to BI Intelligence Apps and Platforms Briefingsubscribers. To learn more and subscribe, please click here. US iPhone owners are spending an increasing amount of money on apps, according to new data from app analytics firm Sensor Tower. The average US iPhone user spent $40 in 2016, up 14% from an average of $35 in 2015. This suggests that consumers are becoming more comfortable making purchases via app stores, which bodes well for Apple’s efforts to turn...
BI Intelligence This story was delivered to BI Intelligence Apps and Platforms Briefingsubscribers. To learn more and subscribe, please click here. US iPhone owners are spending an increasing amount of money on apps, according to new data from app analytics firm Sensor Tower. The average US iPhone user spent $40 in 2016, up 14% from an average of $35 in 2015. This suggests that consumers are becoming more comfortable making purchases via app stores, which bodes well for Apple’s efforts to turn...
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